TOP ENTREPRENEUR:

MOST CREATIVE ENTREPRENEUR - COMMUNICATIONS AGENCY

Ashvin Anamalai has over 18 years of experience in sales, marketing, and communications in South East Asia. He has substantial marketing experience and a track record of developing brand equity and business growth. Be Strategic is a multiple award-winning creative communications agency with a knack for solving old problems in new ways. Be Strategic provides end-to-end services, connecting clients to the audience through four integrated disciplines: Branding, Digital and Social, Experiential Events, and Public Relations.

2020 proved to be a year of upheaval and challenges. In a year, Ashvin Anamalai has effectively ushered in a new era for the company, establishing an entirely new revenue stream, redefining the team’s thinking, and improving Be Strategic’s clients’ function through various initiatives. Some of the initiatives include breathing new life into the group by leading the Be Strategic rebranding that now has a niche personality as a Creative

Ashvin Anamalai has successfully introduced a new product offering – Digital Advocacy – revolutionising the way the company runs by maximising earnings while working to the company’s resource strengths. Likewise, Ashvin Anamalai has expanded Be Strategic’s digitally-led services to clients by creating a digital environment for important client Quill Automobiles, which produced over RM 100 million in revenue through the robust ecosystem.