ENTREPRENEUR OF THE YEAR

Dato’ Sri Hajah Siti Nurhaliza Tarudin is Malaysia’s queen of entertainment, beloved by both young and old alike. Her singing talent and pleasant personality have made her a Malaysian icon, particularly among the younger generation. At 15, she rose to fame quickly, becoming Malaysia’s No. 1 entertainer. She instantly gained notoriety in the music industry, inspiring millions of fans to pursue a career as an artist.

Dato’ Sri Siti debuted in the business sphere in 2006, when she founded a family business that encompassed a wide range of interests, including music and entertainment. Her cosmetics line, SIMPLYSITI, debuted in 2010 and soon became a national and international sensation. In 2016, she co-founded Creacion, a Muslimah fashion company, with Malaysian textile entrepreneur Jakel.

CTDK Holdings has grown from its humble beginnings in 2020 to become a significant FMCG player. CTDK Holdings has established itself as one of the top distributors of Halal cosmetics and beauty products through its subsidiaries SimplySiti, BeauSiti, and Beautyra. The brand is highly marketed and has a large consumer base. It is positioned as a premium Halal brand with comparable quality to international names. It maintains an affordable yet sophisticated character that appeals to many market segments.

Under her directorship, Dato’ Sri Siti Nurhaliza has bagged Brandlaureate – SME Chapter Awards: Most Promising Brand 2010, The BrandLaureate Tun Dr. Siti Hasmah SME’s Women of The Year 2010, UDC Business Awards’ Best Upcoming Beauty Products 2011, and Malaysia Book of Record’s Dermagic – Biggest Transformation Programme.