By: Yayasan Usahawan Malaysia
KUALA LUMPUR, Malaysia – July 13, 2024 – Yayasan Usahawan Malaysia (YUM), announced a strategic collaboration with Adastra Intellectual Property Sdn Bhd (Adastra). This initiative aims to equip entrepreneurs with the knowledge and tools needed to protect and leverage intellectual property (IP) for business success. The partnership was formalized through a Memorandum of Understanding (MOU) signing ceremony held on July 11, 2024.
Collaboration Objectives
This initiative aims to increase awareness among Southeast Asian entrepreneurs about the value and importance of IP. It will equip them with the knowledge and tools to identify, protect, and manage their IP assets, ultimately connecting them with resources and expertise to navigate the IP landscape in the region.
Joint Efforts
SEBA, and Adastra will collaborate on a range of activities, includes organising workshops and talks on various IP topics relevant to entrepreneurs, developing educational materials such as guides, and webinars. They will also leverage SEBA’s communication channels and Asia Connect’s e-magazine platform to raise awareness about IP. Additionally, they will explore the possibility of creating an award recognition program for outstanding IP management practices among entrepreneurs.
YUM understands the critical role Intellectual Property plays in driving entrepreneurial growth. Through collaboration and recognition, we empower innovators to protect their ideas and build sustainable businesses, said Nitesh Malani, Chairman of YUM.
Intellectual property is the cornerstone of innovation, particularly for SMEs. It transforms intangible ideas into valuable assets, driving growth, securing competitive advantage, and attracting essential investment. In today’s fast-paced market, a robust IP strategy isn’t just beneficial—it’s essential for survival and success. – Dato Seri Mohan K, Managing Director, Adastra IP.
About Yayasan Usahawan Malaysia
Yayasan Usahawan Malaysia, also known as MyPreneurship, is a Malaysia non-governmental organization (NGO) dedicated to empowering Southeast Asian entrepreneurs. Their initiatives provide resources, training, and networking opportunities to support and develop businesses. They also celebrate entrepreneurial achievements in the region with their annual recognition program, SEBA, fostering a spirit of innovation and entrepreneurship across Southeast Asia.
About Adastra Intellectual Property Sdn Bhd
Adastra Intellectual Property Sdn Bhd is a full-service intellectual property firm based in Kuala Lumpur, Malaysia. Established since 2004, offering a comprehensive range of IP services to clients throughout Southeast Asia, including patent, trademark, copyright, and industrial design registration and protection, IP valuation and transaction advisory including IP portfolio management technology and IP licensing, commercialisation and technology transfer. Adastra’s team of legal and technical experts is dedicated to helping businesses of all sizes navigate the complexities of IP and maximize the value of their intellectual assets.
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Media Contact
Joz Yuen
Email: jozyuen@seba.asia | support@seba.asia
WhatsApp or Call: +60124920079
Yayasan Usahawan Malaysia
Email: info@mypreneurship.org
Website: www.mypreneurship.org
